I know that many of you have been prospecting to get brand-new customers, including using your time to find individuals interested in your pet-related service or pet-related items. I choose to market, which involves leveraging tools so that the right people find you!
Since 2010, I have been working with practically everyone in the pet market, including hundreds of service businesses like family pet caretakers, dog fitness instructors, veterinarians, and groomers. It likewise includes hundreds of item services like pet beds, family pet supplements, and canine diapers. I have even developed sites for pet celebs and stars’ pets. Throughout this time, I’ve experimented with every type of online marketing available to bring quality results to these sites. I took careful notes on the ones that had remarkable results and those that failed miserably based on traffic volume and sales conversions.
Google AdWords is a terrific method to go if you have an unlimited budget plan, but many of my customers have a budget and don’t want to work for Google. Considering that I don’t particularly appreciate wasting time, let’s talk mainly about the marketing methods that genuinely WORK for you in the pet-specific niche without breaking the bank:
- VIDEOS. They can be instructional videos (for instance, a vet showing how to recognize ticks) or be funny. The best performing videos are (a) funny, (b) cute, and (c) include pets. Think about something exceptional, and you can get lots of leads every day. For instance, a couple of years ago, I developed the concept of showing images of dogs who appear like their owners. It was removed like a rocket, and now I have close to 800,000 views on YouTube. Be sure to upload your videos to YouTube and a few of the other high ranking videos websites, and put a link to your website in the video’s description and as a slide at the end of the video.
- NEWS RELEASE. Press releases are a simple, straightforward method to get countless eyeballs looking at your company. If it’s carefully crafted and relevant, you can even get newspaper press reporters calling you for a story in their paper. Some of the leading news release distribution companies (like PRweb.com) will charge you for the distribution; however, there are many free services.
- LINKS. How do individual companies succeed in Google for their keyword? Simple. It’s an appeal contest. The more links you have on OTHER people’s pet associated sites, the greater your site will rank in Google. So, contact everyone you know (providers, consumers, professional companies you belong to) and learn how to get a link on their site. You do not want to exchange links, as Google sees the reciprocal relationship and then discounts the link. You want one method links to your site only.
- SHORT ARTICLES. If you do not have time or are not a writer, employ someone to compose for you! Articles are an excellent method to draw potential consumers into your vet practice. Typically they will type their “problem” into Google, discover your item that discusses what to do, and when they click on the link at the bottom of the article that takes them to your site. Numerous post submission websites are trying to find initial content such as yours!
- ONLINE CLASSIFIEDS. Newspapers are dead, but online classified sites have taken their location. Websites like Craigslist.org (and all of their competitors) are hotspots for pet people looking for pet products or services. Be sure to advertise your business website in the ad.
- BLOG SITES. Blog sites so search engine friendly. Google likes fresh material. You can speak about pet news stories, amusing pet videos, funny family pet pictures, or just about anything! Once you start publishing content regularly, you will begin drawing lots of traffic to your blog site, and then you can market your company all over the blog site.
- FACEBOOK FAN PAGE. Facebook will enable you to establish a “Fan Page” for your organization, which is an excellent way to drive traffic to your website. Start by welcoming all your pals to join your service fan page. Once they are in, start publishing pet associated material on the fan page. When your friends visit Facebook, your postings will show up in their timeline of posts, and they will (hopefully) make remarks about your post. Their buddies will then see the comments and check out your fan page to check you out. An excellent way to get free marketing for your company!
- TWITTER. I presently have almost 7,500 fans on Twitter. Follow the top Veterinarian Twitter people to see what they tweet about! I usually publish pet news, funny pet photos, and funny family pet videos. Individuals like to forward this around to their pals and contacts; many other animal enthusiasts learn about me when my followers share my posts. It’s free-and-easy to build a significant base of devoted fans that will go to the locations you desire them to go!
- EMAIL MARKETING. It would help if you were collecting email addresses and sending out newsletters to your customers and potential clients at every chance. Numerous services are readily available to record the names and email addresses of individuals who send their details on your website and then make it simple to market to these individuals weekly. That way, if someone is just interested in your product/service, however, not ready to buy, you can close the sale at a later date when you market to them through email marketing. It’s quite typical that you won’t close the deal on their very first see to your website.
- BANNER ADS. Banner ads are a great way to draw visitors from other blog sites, online forums, or websites without spending big money. It’s much cheaper than you believe. Find a pet-related blog site with the right demographics (best age, suitable material, and so on) and call them to see their rates for banner advertising. The very same goes for popular animal forums and websites. You would be shocked to discover how affordable the rates are, and it is entirely targeted traffic!
Take an honest, truthful look at your company. Are you creating the sort of leads online using your prospecting techniques? If not, attempt these marketing techniques that bring the right people to you. If you don’t have time to do these by yourself, employ someone to do it for you. In the long run, you will find that it makes more sense for you to focus on your core organization and let these tools work for you. It will make your business much more effective and reliable.