What Is Veterinarian SEO / Search Engine Optimization?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

You’ve probably heard a hundred times that Search Engine Optimization (SEO) is a vital digital marketing tool, but even if you have a basic understanding of what it entails, you may still not have a solid grasp on this complex and multifaceted creature.

SEO is made up of multiple different elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.

Beyond that, it is also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your field. So without further ado, here’s everything you need to know about SEO and why it’s vital in today’s digital world.

Google, Yahoo and Bing

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

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Crucial Elements of SEO

Important Points to help you understand SEO.

Keywords

Long gone are the days when keywords were the only SEO technique that mattered, but that doesn’t mean they aren’t still crucial. The difference is that today, keywords must be well-researched, carefully chosen, and judiciously used in your content in order to be effective. But what are keywords, exactly? Keywords are words and phrases that prospects use to find online content, and that brands can then use to connect with prospects who are looking for their products and services.

When researching keywords, it’s important to look for ones that have high search rates and low competition and to choose short-tail keywords (such as dog), long-tail keywords (such as terrier puppies for sale), and local keywords (such as puppies for sale in Boston) to work into your content. You can also use keywords to optimize all your titles, URLs, and other on-page SEO elements (more on that later).

Content

Content is a vital part of SEO because it’s the vehicle you use to reach and engage audiences. For instance, if you owned a nursery and wanted to increase your visibility, you might publish a series of blogs about gardening, choosing the right species of plants, growing tips, and more. When a person who wanted to know about gardening went looking for that information, your blog would come up, and you’d be able to build a relationship with that prospect by providing valuable information. When the time came for that prospect to buy a plant, for instance, you’d be the first nursery that came to mind. Today’s content must be educational, but also interesting, relevant, engaging, and shareable. Content comes in a variety of forms, including:

  • Web page content
  • Videos
  • Blogs
  • Infographics
  • Podcasts
  • Whitepapers and e-books
  • Social media posts
  • Local Listings

Off-Page SEO

Off-page SEO involves external optimization practices that happen away from your site rather than on it. The main technique used for off-page SEO is backlink building since quality backlinks to your site from external sites tell search engines that your site is valuable and high-quality, and this builds authority.

There are many tactics to backlink building, and some of the current best practices include guest blogging, creating lots of infographics that will be highly shared, and mentioning influencers in your content.

Local SEO

Local SEO is becoming increasingly important as more and more people use mobile devices for search. These days, 57% of all searches are performed from tablets and smartphones, and half of those searches have local intent.

If you owned a restaurant, for instance, then local SEO would ensure that when people in your area went looking for the best restaurants in town, they’ll come across your site. Along with using local keywords, other local SEO best practices include claiming directory listings, creating location-specific pages for your site, and creating pages for your business on Google My Business, Google+, and Google Maps.

Search engine marketing (SEM)

Search engine marketing (SEM) refers to paid marketing efforts, and it includes things like native ads, Google AdWords, social media ads, pay-per-click, Google shopping ads, display ads, and more.

Although SEM isn’t usually a major component of a comprehensive SEO strategy, it does have its place because it can help you reach new and highly targeted audiences.

Pay Per Click (PPC

  • Google Ads
  • Writing quality ads to attract your key patients, minimizing waste
  • Constant campaign management
  • Geo-Fencing (Targeting)
  • Keyword research & filtering
  • Smart budgeting
  • Our strategic bidding strategies
  • Continuous ad optimization
  • 100% transparent reports
  • Ad budget is charged directly by Google to you

Complex Undertaking

As you can see, SEO is a complex undertaking that involves many different techniques, tactics, and best practices. Moreover, these best practices are always evolving as consumer and web-user behaviors change, as new technologies emerge, and as search engines change their algorithms. That being said, SEO is still of the utmost importance for any business that wants to be visible online, so your efforts are well worth it.

SEO can help a business accomplish a number of goals, including ones involving brand awareness, traffic, conversions, customer experience, and much more, which is why it’s so important for digital marketers to have a solid grasp of what SEO is, how it can help achieve goals, and what the most cutting-edge best practices are.

  • We will employ our proprietary SEO strategies while building your new website. 
  • The SEO boost set up process involves our team researching your local market and your competitors and finding ways to bring you forward in top key searches.  Our team will identify areas with Google where we can write original content which will rank you higher and give you an edge.  The content we write is done by our copywriter who specializes in the medical industry and has a master’s degree in literature.  In general, this includes 20 pages of original content to make your website stand out not only to patients but to Google to improve your ranking.  In addition, they will work on the rest of the setup process such as building your directory listings, etc, however, that is only about 10% of what they will be working on.  It is mostly content-driven, which you will be able to see as we build your website.
  • Included in our SEO strategies are original SEO content, advanced interlinking, optimization of local directory listings, HTML and tag optimization, Google analytics and sitemap with a live reporting dashboard.
  • We will continue to monitor your ranking in the market in comparison to your competitors and watching what parameters Google is using to rank.
  • Our team will continue to employ our strategies to help move you forward.  
  • Among our strategies will be continued fresh original content.